Learn how your e-commerce business can reduce acquisition costs and scale faster with Facebook Ads AI and print tracking.
Tired of bad ad attribution? You’re not alone. It’s easy to have big expectations for your next Facebook Ads campaign (or any platform for that matter) and then it generates crickets.
You don’t get the return on investment (ROI) you want. You invest hours of your time only to get another losing campaign and churn budget.
Luckily, it doesn’t have to be this way.
What if we told you that you could improve the ROI of your Facebook Ads, understand the customer journey, and improve attribution with fewer headaches?
You could be reaching the 2.8 billion active users on Facebook in a much more efficient and effective manner.
It’s possible thanks to artificial intelligence and print tracking.
Don’t worry if you haven’t adopted these technologies yet or don’t understand what they mean.
In this article, you’ll learn why you need to use AI for Facebook Ads attribution and how to implement it with as little hassle as possible.
Let’s get back to the basics for a second.
Artificial intelligence (AI) is a technology that’s capable of learning and thinking on its own. Imagine it like your own personal Wall-E for business.
Depending on how it’s applied, Facebook Ads in our case, it will find ways to improve your campaigns without you needing to do it yourself.
It’s no surprise that 84% of businesses agree AI helps them create a competitive advantage.
Print tracking is a form of AI reporting that allows you to drill deeply into device and user analytics.
E-commerce businesses can use this to hyper-optimize ads, reduce costs, and increase scale without spending any more time on campaigns than usual. We’ll be talking more about that later so stick around.
The first step is setting up the AI and print tracking for Facebook Ads. Keep in mind that there are lots of variables to track, such as:
Print tracking also focuses on seven different levels:
Naturally, you’re probably thinking, how do I create or set up this type of AI and print tracking?
Simple. You could hire an expensive developer or team. Or, you could spend hundreds of hours piecing together data and creating systems.
However, you can simply use AI and print tracking tools.
These take care of all of the hard work for you. They work like crazy too. For example, this is a brand new business that went from six figures to over eight figures in one year with this system:
Next, let’s talk about why you need these tools in your company.
The AI market size is continuing to grow at a ridiculous speed. It’s for a good reason too.
More and more marketers in e-commerce and other industries are realizing the importance of artificial intelligence. After all, who doesn’t want automated advertising that drives more conversions with less effort?
In fact, the AI market size is expected to reach $51 billion by 2022.
Let us explain why you need Facebook Ads AI.
Imagine you run a campaign that generates ten sales and another that does three. Doesn’t it seem like the common sense thing to scale the one that generates 10 sales?
You see, what you don’t know is that those 10 sales might have come from Google, organic search, influence marketing, and other channels that FB takes attribution for.
But you don’t know that.
Therefore you won’t scale accurately. With all of the changes to third-party cookies and iOS 14, this is going to get tougher.
Luckily, there’s a solution. Artificial intelligence (AI) is capable of automating many of the problems you face as an e-commerce brand.
Looking to scale past $50k a month? Then you need to listen.
Some businesses save up to five to six figures on ad spend by using artificial intelligence.
How is this possible?
Firstly, it helps you find your winners and not turn off campaigns that are crushing it by accident.
Since Facebook under or over reports, print tracking prevents you from inaccurate decisions.
It’s easy to turn off campaigns or not scale them when they don’t look good on the frontend when really they are doing well.
AI software will clearly show you what is burning your money as well.
Without the right data, you’re essentially just guessing and in the dark. Look what Dan Ryder, a veteran digital marketer, had to say about this:
Multiple traffic sources can also take credit for sales it didn’t create.
Ultimately you can put a stop to advertisements that aren’t moving the needle and becoming a cash sink.
Then, you can reinvest that capital into the ads that are actually driving bottomline.
When you’re running Facebook Ads for an e-commerce business, you run into a few common problems. We guarantee that you already are.
One is that you end up with way too much work on your desk. It takes hours to manage campaigns, split tests, analyze data, and so on.
Scaling generates more revenue. Sure. But it also creates a lot more headaches.
Generating traffic, proving ROI, and identifying the right technology are some of the biggest hurdles for marketers as they grow.
That is, of course, unless you leverage Facebook AI tools.
Artificial intelligence solutions can find the hidden winners in your ad campaigns. It will prevent wasting budget, lasering in on the best audience, and creatives.
All of which help your brand generate the most amount of sales with the least amount of ad spend and time.
You also don’t have to completely rehaul campaigns, sales copy, targeting, and the whole nine yards.
Often Facebook’s reporting can be very inaccurate and off. It underreports or overreports. There’s often no in-between.
Attribution becomes a guessing game. You don’t why campaigns are performing so great.
That brings me to our next point.
Perhaps most importantly, e-commerce businesses will greatly understand customer journeys. Why they purchase, where, and when it happens will no longer be a guessing game
As attribution becomes more difficult with privacy laws, operating systems, and browser updates, adopting AI will become increasingly essential.
You have to be able to understand where people generate the first touchpoint with your business and how they funnel to conversion.
It all goes back to the marketing funnel and buyer journey.
Customers become aware they need a product. They think, “Hey, I need X or Y is bothering me.”
Then they search for a solution by clicking ads, searching Google, and asking friends.
Finally, they’ll arrive at a conclusion to buy your product or competitors.
Artificial intelligence lets you get into their head. Who are these people, why do they want your product, and what’s the normal path for doing so?
It enables you to send highly targeted ads and offers at any stage of the buyer journey. In fact, marketers experience up to 760% more revenue from segmented campaigns.
For instance, brands can see that prospects engaged with them on a phone call, then Google search, clicked an ad, and downloaded a lead magnet.
Multiple devices, IPs, and channels can all be accurately tracked to know exactly who and how people are purchasing from you.
Facebook Ads are one of the best channels for scaling your e-commerce business past $50k/month.
Attribution can suck and changes to privacy laws, operating systems, and platforms are only making it worse.
You want to understand where you are generating conversions and who your customers are but it’s becoming increasingly difficult.
There’s no need to spin your wheels, hire agencies that never deliver, you simply need to keep up with changes.
Facebook Ads AI and print tracking solutions will completely scale and take your campaigns to the next level.
They are capable of reducing ad spend, increasing conversions, saving you time, and unveiling who your true customers are.
Reach out to Younotus for a free consultation if you want to learn how we can help you scale your e-commerce business.
Join 50+ other businesses generating more customers, increasing LTV and crushing their competition. Don't waste more time, use Younotus.io as your competitive advantage to grow your ecommerce business.